ELEMENTALS

Utility/Functionality

Putting on a piece of clothing that serves you well can immediately evoke a sense of ease and preparedness. This is clothing that provides comfort with a bit of portable storage and space (((Pockets.Are.Everything ))). It doesn’t constrain. It is clothing that transforms and accommodates multiple roles for a variety of needs - it dresses up, down & sideways.

Quality&Durability

Fast fashion, low quality goods and planned obsolesces are brutalizing our planet. Over-consumption and habituated frequent disposal of goods have become the norm. Transitioning to fewer items of higher quality that last longer and are 100% compostable is becoming a matter of survival.

There is so much to gain by reducing what we buy and choosing fewer items of better quality. Having and wearing clothing longer means less time shopping. Less time shopping and thinking about what to wear means more time to nurture curiosity and spend with friends, family and nature.

The longer we have a piece the better we get to know it. The less we rely on trends and advertising the greater we exercise our imaginations and develop personal expression, style and finesse. Having fewer items that last longer can simplify life and make it more engaging in surprising and delightful ways.

Movement

We like to move and we want clothing that allows us to move. It means clothing that provides a range of motion. Clothing that prioritizes giving you space and comfort. Ideally it helps you move through the world. And when we say move, what we always mean is dance.