COMPANY BASIS

We are a little clothing business working in a mindful manner to create circular economies through commerce that supports our communities, our collective wellbeing and our environment.

We believe in prioritizing people over profit. We work to minimize our environmental impact in both production and the garment lifecycle. We’re not convinced by the orthodoxy of branding or the brand identity doctrine. We’re not interested in unlimited growth or market dominance. What others would label ‘competition’, we prefer to regard as community. A robust, diverse and stratified market - with an abundance of small and mid-size producers and no ‘dominant’ ones - feels like the healthy, thriving market ecosystem we’d like to be a part of.

With respect to our clothing, there are a few fundamentals we focus on …

There’s more information on all of this explained and linked throughout above and below or you can go directly to our Stockroom.

There’s also related reading, documentaries, research and some extremely wise and trailblazing individuals leading the way with their incredible work.

Overall we make items/pieces for others to interpret, alter and experiment with. We’re a basis, not a brand.